Thursday, April 12, 2007

New HP Printers. Now With Video.

HP released two new high-end color multifunction printers - CM8060 and CM8050. Based on Scalable Printing Technology that cost HP $1.4 billion of investments, printers utilize HP Edgeline Technology to merely spit out pages. The printers are the fastest among HP top models: CM8060 can print 60 and 50 pages per minute in monochrome and color, respectively. The CM8050 can reach speeds of 50 ppm in back-and-white and 40 ppm in color.

But what really interesting in these printers is that they have an unusual user help system. HP added a bunch of self-help feature like step-by-step instruction on control panel and even live-action videos. All this designed to help end user fix occurring problems with printer on their own.

For example, if paper is jammed in CM8060 and CM8050, AutoNav self-help tool will play a video showing the location of jam and giving instruction on how to remove it. Those videos are said to be very specific and to address the exact problem, as opposed to giving general help.

HP did lots of marketing research on printer user interface and it turned out that some changes to make it easy to use are required. HP believes the printer to produce pages 30% more cost effective the average in industry. They also hope the new printers self-help features help reduce volume of call to technical support and minimize end-user training.

A really nice move by HP. First, they will help users indeed. Second, we are, probably, witnessing how a new entertainment market is born. How long has it been since nobody really believed watching video in mobile phone would come true? :) You can also search for HP toner cartridge you need, and buy it for your printer.

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