Lexmark Expands Its Return Program
Along with new wireless printers announced last week, Lexmark expands its Return Program on original ink cartridges compatible with those printers, Kentucy.com reports. Lexmark offers a $4 discount for every cartridge customers would mail back to and not refill elsewhere. If one tries to refill the Lexmark cartridge and then insert it again, a chip on the cartridge will disable it.
This is Lexmark’s attempt to fight remanufacturers and refillers in a battle for a share of printer ink market. According to the article, Lyra Research, a printer industry tracker, estimated inkjet cartridges market for $32 billion in 2006. Remanufacturers and refillers had about 21 percent of the market.
No comments:
Post a Comment